Years ago I wanted to make it very easy for my clients to find me online. I check different domain names and my name was available www.curtismatthews.com was available. That was great news for me plus when someone does a Google search for my name bingo my domain name is always on the first page.
The next step was how can I make it shorter again I lucked out and found curtism.com which is obviously short for Curtis Matthews. Now my next step is get curtism ranked in Google so when I tell anyone just Google curtism and you can find me.
So my plan is redirecting curtism.com to curtismatthews.com and by writing this post get it ranked in Google. I did a search a few days ago for curtism and it was nowhere to be found on the first 4 pages. I did not go pass 4 pages because past that would not have mattered to me.